SB 41
Relating to a prohibition on the use of certain personalized dynamic pricing models by a business in this state.
Filed
Verdict: No flags
Initial review · graded Nov 9, 2026 · How we grade
Caption
relating to a prohibition on the use of certain personalized dynamic pricing models by a business in this state.
Caption from analyzed text · version I.
Summary
The bill bars covered retailers from using pricing software that sets a personal price for a shopper, either by using that shopper's identifying information or by producing a price unique to that shopper, on any item that can be bought with SNAP benefits. It covers every retailer with a physical store in Texas and online retailers with at least $1 billion in annual revenue from Texas business, whether or not the shopper uses SNAP. Starting September 1, 2027, a violation counts as a deceptive trade practice under the existing consumer protection law, while store-wide price changes, cost-based price differences and promotions offered to many customers on the same terms stay allowed.
Receipt
The receipt
90R-SB41 · 2026-11-09
SOLD BY
ITEM
relating to a prohibition on the use of certain personalized dynamic pricing models by a business in this state.
WHAT IT DOES
The bill bars covered retailers from using pricing software that sets a personal price for a shopper, either by using that shopper's identifying information or by producing a price unique to that shopper, on any item that can be bought with SNAP benefits. It covers every retailer with a physical store in Texas and online retailers with at least $1 billion in annual revenue from Texas business, whether or not the shopper uses SNAP. Starting September 1, 2027, a violation counts as a deceptive trade practice under the existing consumer protection law, while store-wide price changes, cost-based price differences and promotions offered to many customers on the same terms stay allowed.
CHARGES
[ ] NONE FOUND
TOTAL
No fiscal note in the loaded record.
HISTORY
- Received by the Secretary of the Senate
- Filed
FILED UNDER
No verified beat found.
THANK YOU FOR CHECKING THE RECEIPT
CAMPAIGN PAID FOR BY
CAMPAIGN PAID FOR BY
Donors
Not tied to this bill.
Sources
The author's campaign account only. Own money and internal transfers are separate on the member page.
Derived itemized flow · Jul 1, 2024 to Oct 23, 2026. State data as of Nov 4, 2026.
Derived itemized contributions on live regular reports and uncovered special-session dates. Internal account transfers and daily reports are excluded.
Killam Development Ltd.$72,700.00
Killam Development Ltd.
$72,700.00
- Cash
- $10,000.00
- Paid by others
- $62,700.00
- Total
- $72,700.00
Also funds 3 other sitting lawmakers.
Derived recipient stock · Dec 9, 2024 to Sep 28, 2026. State data as of Nov 4, 2026.
Name match, not a verified identity: normalized filed name and state.
Sources
Derived itemized flow · Dec 16, 2025 to Aug 20, 2026. State data as of Nov 4, 2026.
Derived itemized contributions on live regular reports and uncovered special-session dates. Internal account transfers and daily reports are excluded.
Report IDs: 101011018, 101057658.
Texas Trial Lawyers Association PAC$60,000.00
Texas Trial Lawyers Association PAC
$60,000.00
- Cash
- $60,000.00
- Paid by others
- $0.00
- Total
- $60,000.00
Also funds 137 other sitting lawmakers.
Derived recipient stock · Jul 24, 2024 to Oct 23, 2026. State data as of Nov 4, 2026.
TEC account match.
TeamSources
Derived itemized flow · Nov 11, 2024 to Aug 31, 2026. State data as of Nov 4, 2026.
Derived itemized contributions on live regular reports and uncovered special-session dates. Internal account transfers and daily reports are excluded.
Report IDs: 100959783, 100987492, 101011018, 101035338, 101057658.
Missing data does not establish zero giving. Display amounts are rounded.
Killam Development Ltd.
$72,700.00
- Cash
- $10,000.00
- Paid by others
- $62,700.00
- Total
- $72,700.00
Also funds 3 other sitting lawmakers.
Derived recipient stock · Dec 9, 2024 to Sep 28, 2026. State data as of Nov 4, 2026.
Name match, not a verified identity: normalized filed name and state.
Sources
Derived itemized flow · Dec 16, 2025 to Aug 20, 2026. State data as of Nov 4, 2026.
Derived itemized contributions on live regular reports and uncovered special-session dates. Internal account transfers and daily reports are excluded.
Report IDs: 101011018, 101057658.
Texas Trial Lawyers Association PAC
$60,000.00
- Cash
- $60,000.00
- Paid by others
- $0.00
- Total
- $60,000.00
Also funds 137 other sitting lawmakers.
Derived recipient stock · Jul 24, 2024 to Oct 23, 2026. State data as of Nov 4, 2026.
TEC account match.
TeamSources
Derived itemized flow · Nov 11, 2024 to Aug 31, 2026. State data as of Nov 4, 2026.
Derived itemized contributions on live regular reports and uncovered special-session dates. Internal account transfers and daily reports are excluded.
Report IDs: 100959783, 100987492, 101011018, 101035338, 101057658.
Votes
No floor vote loaded for this bill.
Fiscal
No fiscal note in the loaded record.
How this was graded
Analysis of text version I by a super-expensive superintelligence, Nov 9, 2026, against the published rubric.
Sources
Texas Senate · Filed Nov 9, 2026
11/09/2026 S Filed
Texas Legislature Online · Introduced
Data snapshot Nov 10, 2026 at 2:39 AM CST. Grades, charges, quotes and corrections follow the published record.
Subjects
Business & Commerce--General
Consumer Protection
Text
The text as introduced · 343 words
90R471 MLH-D By: Zaffirini S.B. No. 41 A BILL TO BE ENTITLED AN ACT relating to a prohibition on the use of certain personalized dynamic pricing models by a business in this state. BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS: SECTION 1. Subtitle C, Title 5, Business & Commerce Code, is amended by adding Chapter 125 to read as follows: CHAPTER 125. PERSONALIZED DYNAMIC PRICING Sec. 125.001. DEFINITIONS. In this section: (1) "Dynamic pricing model" means a pricing model that uses an algorithm or other metric to determine the price of a good or service based on variables related to the market or a consumer. (2) "Personal identifying information" means any information, including sensitive information, that is linked or reasonably linkable to an identified or identifiable individual. Sec. 125.002. APPLICABILITY. This chapter applies to: (1) a retailer in this state that conducts business on a physical premises; and (2) an online retailer that conducts business in this state resulting in not less than $1 billion in annual revenue. Sec. 125.003. PROHIBITION ON CERTAIN DYNAMIC PRICING MODELS. (a) A person may not use a dynamic pricing model to determine the price of a good that is available to a customer through the supplemental nutrition assistance program, whether or not a customer participates in that program, if the model: (1) uses personal identifying information or other unique qualities of the customer as an input; or (2) determines a price that is unique to the customer. (b) This section may not be construed to prohibit: (1) promotional pricing, loyalty benefits, clearance sales, or other temporary discounts that are: (A) available to multiple customers on the same terms; and (B) intended to attract or retain customers; (2) price variation related to identifiable costs attributable to providing retail services; or (3) price fluctuations applicable to all customers at a retail location. Sec. 125.004. ENFORCEMENT. A violation of this chapter is a deceptive trade practice under Subchapter E, Chapter 17, and is actionable under that subchapter. SECTION 2. This Act takes effect September 1, 2027.