Zaffirini Bill Makes Political Ads Disclose AI Fakes

The text as introduced · 468 words

90R1114 MZM-F

By: Zaffirini
S.B. No. 46

A BILL TO BE ENTITLED

AN ACT

relating to required disclosures on certain political advertising

that contains altered media; creating a criminal offense.

BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS:

SECTION 1. Chapter 255, Election Code, is amended by adding

Section 255.0015 to read as follows:

Sec. 255.0015. REQUIRED DISCLOSURE ON CERTAIN POLITICAL

ADVERTISING CONTAINING ALTERED MEDIA; CRIMINAL PENALTY. (a) This

section applies only to a person who:

(1) is an officeholder, candidate, or political

committee;

(2) makes expenditures during a reporting period that

in the aggregate exceed $100 for political advertising, other than

an expense to cover the basic cost of hardware, messaging software,

and bandwidth; or

(3) publishes, distributes, or broadcasts political

advertising described by Subsection (b) in return for

consideration.

(b) A person may not, with the intent to influence an

election, knowingly cause to be published, distributed, or

broadcast political advertising that includes an image, audio

recording, or video recording of an officeholder's or candidate's

appearance, speech, or conduct that did not occur in reality,

including an image, audio recording, or video recording that has

been altered using generative artificial intelligence technology,

unless:

(1) the image or video recording has only been altered

to change the saturation, brightness, contrast, color, or any other

superficial quality of the image or video; or

(2) the political advertising includes a disclosure

from the person or another person on whose behalf the political

advertising is published, distributed, or broadcast indicating

that the image, audio recording, or video recording did not occur in

reality.

(c) The commission by rule shall prescribe the form of the

disclosure required by Subsection (b), including the font, size,

and color of the disclosure. The commission shall ensure that the

form of the disclosure is consistent with other required

disclosures on political advertising.

(d) A person commits an offense if the person violates this

section. An offense under this section is punishable by a fine of

not more than $3,000, except that the offense is a Class A

misdemeanor if it is shown on the trial of the offense that the

defendant has been previously convicted under this section two or

more times.

(e) This section does not impose liability on any of the

following persons for political advertising published,

distributed, or broadcast by or at the direction of another person:

(1) an interactive computer service, as defined by 47

U.S.C. Section 230(f);

(2) an Internet service provider, cloud service

provider, cybersecurity service provider, communication service

provider, or telecommunications network;

(3) a radio or television broadcaster, including a

cable or satellite television network operator, programmer, or

producer; or

(4) the owner or operator of a commercial sign, as

defined by Section 391.001, Transportation Code.

SECTION 2. This Act takes effect September 1, 2027.